Classic DLP does not see the prompt well enough
It was not built around prompt-by-prompt AI interactions inside modern browser workflows.
Why Existing Solutions Fail
That is the buying trigger. Traditional controls operate too early, too late or in the wrong place. PromptCloak exists because prompt-level AI risk is a different problem.
Positioning
This is not classic DLP. It is AI governance at the point of prompt submission.It was not built around prompt-by-prompt AI interactions inside modern browser workflows.
It adds technical fragility, legal concerns and operational overhead without giving clear prompt-level governance.
Employees still use AI because the productivity gain is too strong. Bans create shadow usage, not safety.
The structural problem
Perimeter logic assumed data moved through channels security teams could mediate centrally. Prompting external AI tools is fast, direct and often personal to the employee workflow.
That worked better when traffic, apps and data flow were more centralized.
That is where the risk is actually created now.
It governs the exact interaction that existing tools routinely miss.
If your controls do not see prompts, they do not control AI leakage